PMA Names Micky Byland Floral Marketer of the Year
Micky Byland, senior vice president of sales at N.G. Heimos Greenhouses and cofounder of Micky’s Minis Flora Express, recently received Produce Marketing Association’s (PMA) 2019 Floral Marketer of the Year Award at PMA’s Fresh Summit Convention & Expo in Anaheim, California.
Carlos Oramas, the 2018 Floral Marketer of the Year, CEO of Gems Group Inc., and chair of PMA’s Floral Council, presented the award to Byland at PMA’s Floral Beach Bash Reception at the Anaheim Convention Center. About 500 colleagues from across the global, floral mass-market supply chain were in attendance for the bash and surprise award presentation.
Established in 1981, PMA’s Floral Marketer of the Year Award was created to honor an individual who has served the mass-market floral industry with innovative insight, passionate commitment, and who has demonstrated superior leadership in improving and advancing the industry with dedication, distinction and excellence. Each year, winners of the Floral Marketer of the Year award for the prior five years serve on the Nominations Committee to select that year’s honoree.
Byland was selected for her dedication, innovation, commitment to customer service, and longtime efforts to help retailers grow their floral sales.
“Micky has been a trailblazer and forerunner in our industry for many years. She is a fiercely committed supply partner, and a force in growing mass-market floral and consumer demand. I am honored to have been the one to give Micky the 2019 Floral Marketer of the Year Award,” said Oramas.
For more information, visit www.pma.com.