Monrovia Teams Up with Proven Winners ColorChoice

Monrovia and Proven Winners ColorChoice recently announced a strategic partnership that will bring 70 flowering shrubs exclusively to independent garden centers, beginning in late spring 2011.

Proven Winners ColorChoice introduces new and improved flowering shrubs across the United States and Canada, marketing more than 100 varieties chosen specifically for their hardiness, unusually bright colors and easy care. Monrovia is a premium grower, recognized for its Distinctively Better plants, which are grown to exacting standards and sold exclusively through independent garden centers.

“Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”

Newly designed containers and plant tags will bear both Proven Winners and Monrovia logos, something new for both companies.

“This is a fantastic partnership for both of us,” said Bob Smiland, chief sales and marketing officer for Monrovia. “Proven Winners ColorChoice has a great breeding program and has developed a line of stunning flowering shrubs that gardeners and landscape professionals are asking for by name. Monrovia will nurture them in our premium soil mixes and grow healthy, lush plants that will flourish in the landscape.”

Four of the top shrubs on today’s market – ‘Incrediball’ and ‘Invincibelle Spirit’ hydrangeas, ‘Bloomerang’ lilac and ‘Blue Chip Lo & Behold’ buddleia – are among the 70 Proven Winners varieties that will be sold through the new partnership. Marketing support for the line of plants will include advertising, in-store posters and featured locations in Monrovia Boutiques in select garden centers. For more information, visit www.colorchoiceplants.com and www.monrovia.com.