Neal Brothers and Up Cannabis to Launch Edibles Brand

Up Cannabis, a Newstrike Brands subsidiary, has announced it will launch a co-branded specialty food company with Neal Brothers that will develop, market and sell cannabis-infused products.

Neal Brothers offers a premium line of chips, sauces and salsas. It also has a distribution business that includes LaCroix water, Tazo Tea and Flow Water. Up Cannabis will offer its expertise in research and development of new cannabis products and consumption formats, with products being developed at a new facility currently being constructed in the Niagara region.

“Our goal is to become the most trusted consumer-focused brand in the cannabis sector,” said Jay Wilgar, CEO of Newstrike.

As part of the deal, Newstrike will acquire 19.9 percent of Neal Brothers outstanding shares.