Nov 2, 2016

NGB ‘Year of’ Promotional Materials Available

Promotional materials and resources are now available on the National Garden Bureau (NGB) website, www.ngb.org, for its four “Year of the” programs.

Each year the National Garden Bureau, the non-profit organization that promotes gardening on behalf of the horticulture industry and its members, promotes the use of the crops it has chosen for its “Year of the” program.

For 2017, those crops include:

• Annuals: Year of the Pansy
• Vegetables/edibles: Year of the Brassica
• Perennials: Year of the Rose (In cooperation with the American Rose Society)
• Bulbs: Year of the Daffodil (In cooperation with the American Daffodil Society)

The National Garden Bureau board of directors selects crops with which consumers can grow successfully. Each “Year of the” crop is easy to grow, genetically diverse and includes lots of new varieties — all traits that will help consumers and their gardens flourish.

NGB offers free promotional materials for garden centers and nurseries. These materials range from printable fact sheets to photos and logos which can be used in catalogs and advertisements, on websites and in other appropriate marketing materials.

In addition, National Garden Bureau has partnered with GardenCenterMarketing.com to provide “Year of the” benchcards and vinyl banners for a nominal fee. Garden retailers can use these materials as Point of Purchase materials alongside the “Year of the” crops or at customer service and help desks.

For seminars and presentations, free presentations for brassicas, daffodils, pansies and roses are available on NGB’s SlideShare account.

Another new aspect of NGB’s “Year of the” program is a video about the edible class, produced by and starring cook, author and storyteller Jonathan Bardzik. This video can be viewed on YouTube and shared by any person or company who wishes to promote gardening and cooking with brassicas.

For more information about this program and/or membership in National Garden Bureau, email Diane Blazek.