May 5, 2017

Orora Visual Introduces Specialized Horticultural Division

Horticultural Marketing & Printing has launched Orora Visual, a new specialized horticultural division.

Orora Visual debuted in April and united four print and Point of Purchase businesses under the one brand, including IntegraColor (Dallas), The Register Print Group (New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles).

With a national footprint of production and fulfillment hubs, Orora Visual is able to service customers with multiple locations. Aligned with the new business is the introduction of the Orora Visual Horticultural brand, which replaces IntegraColor’s former Horticultural Marketing & Printing division.

The business will provide an enhanced collection of new packaging, point of purchase and technology solutions specifically directed at the nursery and lawn and garden industry, said Jack Davis, vice president of sales & marketing at Orora Visual’s Horticultural Division.

“Our new printing capabilities include outdoor fabric banners and signs, billboard signs, advanced product displays, additional plant tag production capacity and short run large format point of purchase signs,” said Davis. “On the technology front, we will offer the horticultural market new mobile​ technology​, store profiling, online sign customization and asset management solutions to help customers build their brand and grow sales.”

The headquarters for Orora Visual and the Horticultural division is located in Mesquite, Texas.