PMA, Pantone to Offer Free Webinar on Color Trends
On March 28, the Produce Marketing Association (PMA) and the color experts at Pantone LLC will present a free, hour-long webinar on “Color Trends for 2019/2020 That Can Grow Your Business.”
The webinar will be presented by Laurie Pressman, Pantone Color Institute’s vice president.
It will take place at 2 p.m. EDT. To register for the webinar, go to pma.com.
During the webinar, Pressman will provide insight about how our social, political and economic culture are impacting these trends and color dynamics.
“This webinar is jam packed with visual inspiration, and Laurie does a fantastic job distilling information that attendees can use to spark their own creativity and ideas to grow business,” says Becky Roberts, PMA’s director of floral and new initiatives.
“We are pleased to offer this webinar so the mass-market floral industry that PMA serves can learn from the people who know color best,” said Roberts adds.
In addition to managing a global consortium of color and trend experts, Pressman is involved in the development of Pantone’s color research and color trend forecasting products. She presents on color and trends to design audiences worldwide and works directly with leading brands around the world on their color selections.
The webinar will not be recorded so this is your only opportunity to learn about the newest color trends and combinations that tell a color story.