Profile Products names Southwest sales manager
Profile Products has appointed Mercedes Medina as regional sales manager for its Profile Growing Solutions team in the Southwest territory, leveraging her more than 20 years of experience in horticulture sales.
Medina will work to grow market share, support products in propagation, nutrition and substrates, and strengthen relationships with large nursery and greenhouse growers across California and the Southwest.
She brings experience in distributor management and product development and serves on the board of the San Diego County Flower and Plant Association. Previously, she held sales roles at Premier Tech Horticulture and T&R Lumber Company.
“Mercedes’s proven success and extensive network in the Southwest market align seamlessly with our strategic goals,” said Mark Wilson, director of sales, Profile Growing Solutions.
Medina’s expertise positions her to support the horticulture industry by addressing growers’ needs in critical areas like substrate development and nutrient solutions.
For more information on Profile Growing Solutions, visit profilegrowing.com.
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