Oct 23, 2024

Proven Winners adds exclusive DocBlock velvet leaf anthuriums to leafjoy line

Proven Winners has expanded its leafjoy houseplant collection with the addition of exotic DocBlock velvet leaf anthuriums, starting with the ‘Michelle’ Anthurium magnificum.

These anthuriums, known for their striking colors and unique textures, are now available through The Plant Company, a wholesale grower based in Virginia. The partnership introduces plants bred by renowned expert Dr. Jeff Block under the DocBlock Select label.

“Aroids have captured the attention of plant enthusiasts, and serious collectors want high-quality plants they can trust,” said Jason vanWingerden, CEO of The Plant Company. “We know they’ll find that with DocBlock Select.”

The anthuriums, recognized for their vibrant red leaves and silver veining, thrive in the rare plant category. The ‘Michelle’ variety, known for its heart-shaped leaves that change from purple to green as they mature, is already a favorite among collectors. It was named the Favorite New Flowering Plant at the 2022 Tropical Plant International Expo.

Frank Paul, co-founder of The Plant Company, emphasized the appeal of these plants. “IGCs should invite their customers to indulge in the rare beauty of DocBlock anthuriums, which offer elegance and minimal care, perfect for houseplant enthusiasts.”

All DocBlock anthuriums are guaranteed to meet quality standards, shipped with at least three leaves and arriving pest-free. Care instructions are provided on plant tags, including light, water, and temperature needs.

For more information on ordering and shipping, visit The Plant Company’s website.