Report Highlights CBD Sales Growth In Pet Care Market

A new industry report illuminates the impact of hemp-based cannabidiol (CBD) within the U.S. pet care market. Hemp-based CBD pet products will represent 3-5% of all hemp CBD sales within the U.S. by 2025, according to the 2020 Pet Industry Green Paper by Nielsen and Headset. In fact, joint projections show that the pet sector may yield one of the highest conversion rates within the consumer packaged goods (CPG) industry (37%).

Key Report Insights

• 74% of CBD buyers have pets.
• Pet products have logged over $9.4 million in sales at regulated adult use cannabis retailers in California, Colorado, Nevada and Washington combined (Q1 2018 through Q3 2019).
• The average price per pound for CBD dog treats is 2x the average dog treat.
• To date, 24% of pet owners use hemp-CBD either for themselves, their pet(s), or for both.
• Nearly 26% of U.S. adults with dogs are using hemp-CBD products. Half already use hemp-CBD for their dog, while the other half only use it for themselves.

“Understanding the dynamics at play in the cannabis space and their impact on the pet industry is critical,” said Maria Lange, vice president of strategic initiatives at Nielsen. “Despite open questions around regulations, hemp-CBD is exploding in the pet space. With Nielsen’s and Headset’s Pet Industry Green Paper, companies will gain a better understanding of the nuanced cannabis sector, its buyers, marketed packaging claims and the rapidly evolving product landscape to capitalize on emerging trends and opportunities.”

“The perceived positive effects of cannabis and CBD have created new markets, reinvigorated traditional CPG categories and also fueled legalization efforts. It’s no surprise that cannabis and CBD are becoming a popular way to treat pets naturally, driving another exciting market category for cannabis while energizing the pet industry,” said Cy Scott, founder and CEO of Headset.