Seth Rogen and Evan Goldberg Launch Cannabis Brand
Actor Seth Rogen and screenwriter Evan Goldberg have teamed up with Ontario-based Canopy Growth Corp. to launch a new cannabis and hemp company called Houseplant that will supply the drug within Canada.
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” said a statement released by Canopy Growth.
“Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
The company’s first strain of cannabis is called Houseplant Sativa and will be available in early April through regulated retailers and online in British Columbia. Other strains, including Houseplant Hybrid and Houseplant Indica, as well as soft gels and pre-rolled joints, will follow later in the year.
Canopy Growth will be contributing its expertise to support Houseplant’s creativity and vision through its cutting-edge research, manufacturing capabilities and infrastructure.