May 25, 2023
Sollum Technologies welcomes new sales director

Sollum Technologies has appointed Michael Hanan as sales director for the U.S. market.

Hanan has been working in the controlled environment agriculture field for over a decade as an entrepreneur and in technical sales. He is passionate about green technology, sustainability, and helping companies that share his values maximize their profitability and growth. As someone who has previously managed his own horticultural operation, he understands the challenges associated with precision agriculture from both the perspective of the grower and the technology provider since Hanan’s most recent position before joining Sollum was with a leading horticultural LED company.

“Sollum represents a new and exciting chapter for me as I take what I’ve learned from my past experiences and apply it to a truly unique technology that I feel revolutionizes the horticultural lighting industry,” says Michael Hanan. “It’s much easier to sell something you are passionate about, and I fully believe that Sollum’s dynamic LED lighting solution provides the best path to significantly move sustainable greenhouse production forward.”

“Our smart LED fixtures and SUN As a Service cloud platform are transforming the industry. Our solution is growing in popularity as more and more producers recognize the benefits of our one-of-a-kind dynamic lighting,” says Louis Brun, cofounder and CEO of Sollum Technologies, “and with Michael’s contribution to our team, thanks to his impeccable credentials in the industry, we can make the best use of that momentum to propel Sollum’s adoption in the U.S.”