Oct 17, 2024
Star Roses and Plants launches redesigned website for industry professionals, gardeners

Star Roses and Plants has launched a redesigned website aimed at providing a better user experience for both industry professionals and home gardeners.

The revamped site offers improved search and filtering tools, updated photography, and expanded grower information, making it a more comprehensive resource for visitors.

“We’re thrilled to share our newly designed website that serves as a major resource to home gardeners and our industry partners,” said Rachel Perry, design manager at Star Roses and Plants.

Star Roses and Plants newly redesigned website mockup
Photo courtesy of Star Roses and Plants

The website, featuring 471 pages and over 1,600 optimized photos, is divided into two main sections: one for industry professionals and another for home gardeners. Key updates include detailed grower information, such as retail timing, growing regions, and ordering details, along with brand and program pages offering product forms, packaging, marketing support, and links to consumer sites.

Perry noted that the Star Roses and Plants website will continue to evolve, with new content added to meet customer needs.