Suntory Flowers launches “BluOcean” Chrysanthemum in North America
Suntory Flowers, the Japanese renowned pioneer in botanical research and innovation, announces the launch of the BluOcean Chrysanthemum. This flower, featuring mesmerizing shades of violets and blues, is the result of a collaboration between Suntory Flowers, Suntory Global Innovation Center and the National Agriculture and Food Research Organization (NARO) in Japan.
According to the company, combining Suntory’s and NARO’s expertise in genetic modification to modify flower color and a deep understanding of chrysanthemums research, the teams worked to develop a chrysanthemum with an enchanting blue hue, previously unseen in nature.
The BluOcean Chrysanthemum not only showcases an enchanted color palette but also exhibits enhanced traits of color (violets, blues and lavenders). These qualities make it an ideal choice for professional florists seeking to elevate their floral arrangements.
“We are thrilled to unveil the BluOcean Chrysanthemum, a testament to our commitment to innovation and collaboration. This remarkable flower embodies the dedication of our teams and the potential of genetic engineering to bring excitement and wonder to people through plants,” Mr. Yasunori Yomo, CEO of Suntory Flowers said.
BluOcean was select for the branding because Suntory places the highest priority on the sustainability of water, which is an important raw ingredient for its business. In addition to environmental conservation, Suntory strives to create rich experiences for people through its products and services in harmony with nature through relentless innovation.
Suntory Flowers plans to introduce the BluOcean Chrysanthemum as fresh-cut flower to the market in the United States and Canada sometime in September, making it available to floral enthusiasts and professionals in North America. BlueOcean will become the third fresh-cut flower brand under the Suntory Flowers, followed by the Suntory Blue rose Applause and Florigene Mooncarnation.
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