Aug 29, 2023
Tami Van Gaal assumes role of director of vendor Relations at Griffin Greenhouse Supplies

Griffin Greenhouse Supplies announced the selection of Tami Van Gaal as the new director of vendor relations. Gaal will spearhead the strategic positioning of vendors and products to further strengthen the organization’s sales strategy.

As director of vendor relations, Gaal will concentrate on fostering collaboration among the sales team, customers and vendors. Her responsibilities encompass a diverse range of critical tasks, including vendor negotiation, ensuring timely product supply, coordinating training and market support and analyzing market trends to provide strategic recommendations. She will actively monitor and assess vendor performance while contributing to the development of Griffin’s competitive pricing strategy.

Bill Riffey, director of sales for Griffin Greenhouse Supplies, conveyed his enthusiasm regarding Gaal’s appointment.

“Tami’s deep industry insight, coupled with her remarkable history of accomplishments, complements seamlessly with our mission to deliver top-tier products and services to our clientele. Her leadership is certain to reinforce our market position and foster our expansion,” Riffey said.

Gaal’s background is marked by a series of achievements that underscore her expertise and dedication to the horticulture field. She has played an instrumental role at Griffin Greenhouse Supplies since 2013, serving as a CEA division leader and GGSPro technical specialist. Throughout her career, Gaal has adeptly negotiated contracts, managed budgets and facilitated collaborations across diverse industry sectors.

“I am honored to assume the role of director of vendor relations at Griffin Greenhouse Supplies,” Gaal said. “I look forward to contributing to the company’s expansion by harnessing my experience and skills to reinforce our vendor relationships and elevate our overarching sales strategy.”

Gaal’s appointment stands as a testament to Griffin Greenhouse Supplies’ dedication to delivering the highest quality products and services to the horticulture industry. Her leadership will play an integral role in sustaining the company’s stature as a dependable supplier and partner within the market.

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