October 30, 2025

That Flower Feeling to host webinar promoting regular flower purchases

Join That Flower Feeling’s free webinar to learn proven strategies for boosting floral sales and building lasting consumer habits. Register to attend.

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That Flower Feeling announced it will host a webinar, “From Impulse to Habit: Driving Daily Floral Consumption with Just Add Flowers,” at 12:30 p.m. EST on Tuesday, Nov. 11.

This interactive webinar aims to equip floral professionals with actionable strategies for transforming the occasional flower purchase into a regular habit. Open to growers, wholesalers, retailers and florists, the program will feature data-driven insights — like the Texas Test Market’s success doubling year-over-year sales lift — and a step-by-step playbook for seamlessly integrating the new “Just Add Flowers” assets into marketing plans.

Featured Speakers:

Vanessa Leite, executive director, That Flower Feeling Madison Greene, marketing and communications Director, That Flower Feeling Christopher Lewis, creative director, Logical Media Group Additional guest speakers to be announced

“This webinar is designed to help our industry stop just selling flowers and start building consumer habits that last,” said Vanessa Leite. “We’re excited to share these impactful tools and insights with our community.”

Register for the webinar here to register.