U.S. Hemp Brokerage Adds Willie Nelson’s Willie’s Remedy To Portfolio
U.S. Hemp Brokerage has been appointed to represent in the natural retail channel Willie Nelson’s brand Willie’s Remedy, a Denver, Colorado-based line of organically grown, full spectrum hemp-infused products. The product line was inspired by legendary country music icon Willie Nelson and his wife Annie Nelson, and includes hemp-infused coffee, tea, tinctures, and topicals which are coming this year.
Colorado-based U.S. Hemp Brokerage LLC (USHB) offers natural channel retailers a full range of products, including full-spectrum hemp extracts, dietary supplements and personal care products, and hemp-infused coffees, teas, functional foods, beverages and more. The brokerage also has extensive experience in promoting and selling related non-cannabinoid hemp-derived consumer products such as hemp bioplastics, clothing, bedding, furniture and more. In addition, USHB represents leading smokable hemp brands including Diesel Hemp, Plain Jane and Star Farm Organics.
Launched in 2019, U.S. Hemp Brokerage spent the pandemic months retooling and reinventing itself.
“We decided to go small last year, and feel very fortunate to be coming through this pandemic stronger than when we first launched,” said Jeffrey Cole, a hemp industry sales, marketing, communications and media veteran, who founded U.S. Hemp Brokerage and serves as its managing partner.
Having worked over the past year in building its brand portfolio, the U.S. Hemp Brokerage team is excited to represent the following leading brands, offering natural channel retailers full-service, COVID-compliant, customized promotional marketing and demo support.
First Crop – Complementing the Willie’s Remedy product line, USHB was appointed to provide market readiness consulting and brokerage services for First Crop, the Santa Fe, New Mexico-based CBD farm and product group dedicated to regenerative and organic agriculture. First Crop manufactures USDA Certified Organic hemp products including functional tinctures and supplements, such as Calm and Sleep, made with full spectrum hemp extract and adaptogenic botanicals.
Wana Wellness – In addition, USHB is pleased to represent Wana Wellness, a brand new line of hemp-derived wellness products from top-selling cannabis manufacturer Wana Brands. A pioneer in edibles since 2010, Wana has made its name by incorporating quality ingredients and innovative, health-conscious recipes that eliminate high fructose corn syrup and are gluten free. Wana Wellness leverages this experience in its broad-spectrum hemp oil CBD gummies and line of tinctures that blend beneficial herbs with premium broad spectrum hemp extract.
U.S. Hemp Brokerage also represents other leading hemp extract lines including Hemp Luxe, launched by leading Ohio-based independent natural products retailer Mustard Seed Market; Green Cherry Organics; Restorative Botanicals; Pure Kind Botanicals; and other breakout brands.
Providing Complete, COVID-compliant, Retailer Promotional Support
“We are one of the first branded product groups dedicated to hemp-derived products that provides promotional support program management,” Cole said. “We’ve been working with retail partners including Lucky’s Market, Alfalfa’s Market and others to create custom hemp displays, end caps and pricing that many retailers desperately need at this time.”
“Also, many retailers are excited about our COVID-compliant demo opportunities, which make a big difference in our sales,” Cole said. “Overall, we’ve worked with more than 700 stores nationally through all the brands we’ve represented. If you haven’t heard of us yet, we expect you will very soon.
“While it’s been a challenging year for finished, branded hemp-derived products, we look forward to expanding our services and product lines. We listen to our retail partners, learn what they want, and create customized, co-branded programs especially for their markets. Such custom promotional and merchandising programs are available to natural channel retailers nationwide for Willie’s Remedy, First Crop and others,”
In addition to consumer products, U.S. Hemp Brokerage’s materials division serves the markets for bast, hurd, fiber, wood and plastics derived from industrial hemp. The company also deals in extraction and other hemp processing machinery, and technology, including applications and software for hemp consumers and industry, through the development of its solely-owned shopping cart and e-commerce platform, “not to mention our advanced automation relationship that will soon deliver our brands to market on a continuous basis,” Cole said.
