Hearts and Flowers and Presidents and… By Tim Hodson

While February may be the shortest month of the year, it is still a very busy one for growers.

Many cut flower growers have been and will be busy this month supplying florists and retailers with flowers for Valentine's Day.

Fresh flowers love Valentine's Day. Last year, growers produced nearly 200 million roses for Cupid's Day. According to the National Retail Federations' 2010 Valentine's Day Consumer Intentions & Actions Survey, more than 35 percent of consumers said they were going to celebrate Valentine's Day with flowers. And nearly 60 percent of the men said they would be buying flowers for their loved ones on February 14.

Valentine's Day is the biggest holiday of the year for florists. The website About.com reports that fresh flower purchases will make up 36 percent of holiday transactions and 40 percent of holiday dollar volume.

Who knows? Maybe consumers will celebrate President's Day later this month with flowers too.

But once we get through Valentine's Day and President's Day, spring is just around the corner. Are you ready?

Click on The 2011 GPN Click Book

Have you had a chance to check out The 2011 GPN Click Book yet? This digital buyer's guide is your go-to resource for quick and easy access to the horticulture industry's suppliers.

Located on our website, www.gpnews.wpengine.com, The Click Book contains a searchable directory of products and services; a 2011 grower's calendar; and corporate profiles from industry suppliers.

The Click Book also has several articles on the latest consumer trends that growers and retailers need to keep an eye on in 2011. These articles also include video clips to give you even more insight into these trends.

Just go to www.gpnews.wpengine.com and click on The 2011 GPN Click Book icon in the upper right hand corner and get in touch with the horticulture industry.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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