Around the Industry: Feb. 28, 2011
Check out the latest news from EuroAmerican Propagators and Terra Nova Nurseries…
Scott Fulton Joins EuroAmerican Propagators
EuroAmerican Propagators has hired Scott Fulton as executive director of sales and marketing. Fulton comes to EuroAmerican Propagators from B & H Flowers Inc., a national grower-wholesaler of fresh cut flowers to the North American supermarket chains. He has spent the last four years as the vice president of sales and marketing there where he managed the sales to the top mass market customers. Prior to that role, he was part of the Proven Winners family where he held the role of national sales manager for Pleasant View Gardens in Loudon, N.H.
As the new executive director of sales and marketing for EuroAmerican Propagators, Fulton will continue to market the Proven Winners brand to multiple customer segments. His first goal will be spearheading a stronger support system for the national network of broker companies to help them to provide more profitable programs for their customers.
For more information about EuroAmerican Propagators, go to www.pweuro.com.
Terra Nova Nurseries Hires New Trial Plant Administrator
Terra Nova Nurseries announced it has hired Ruth Estrada as the company’s trial plant administrator. With an extensive background in managing trial plants, Estrada comes to Terra Nova Nurseries from Monrovia Nurseries, where she was responsible for all phases of production activities for trial plants, including potting, pruning, irrigation, data collection, photography, and communicating with vendors, clients and technical services.
In her new role, Estrada’s expertise will be utilized to carry out much the same scope of responsibility as in her former role. A primary focus will involved producing technical documents and “recipes” for growers in addition to assisting with the company’s extensive trial gardens. Breeding and trialing highlights include cyclamen, gaillardia, echinacea, heuchera, heucherella, kniphofia, leucanthemum, hybrid nepeta, sedum, tiarella and tradescantia, among others.
To learn more about Terra Nova Nurseries, visit www.terranovanurseries.com.