40 Under 40, Class of 2019

David Hoffman


Hoffman Nursery

Job Title

Chief Customer Experience Officer


  • Worked as an intern for a German grower and then applied that knowledge to help Hoffman Nursery implement automation and other broad-based initiatives such as installing a water purification and pump system and getting their gutter-connected greenhouses operational.
  • Completed the Executive Academy for Growth & Leadership (EAGL) program for business leaders in the nursery and greenhouse production industry.


In addition to completing the EAGL program, David is an Eagle Scout; he speaks English, German and Spanish (and is looking to learn more languages); loves to play Monopoly; and can’t live without his Post-It notes.

Fun Facts

David’s favorite food is anything Mexican, especially arroz con pollo.

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
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Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

January 2021 GPN
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