40 Under 40, Class of 2023

Laura Lara


Star Roses and Plants

Job Title

Senior Breeder


  • One of the inventors of hydrangea ‘Sweet Starlight’, a paniculata hydrangea expected to be the company’s largest internal release of woodies.
  • Has increased efficiency, reduced errors and decreased time spent with a new system for planting.
  • Trains new team members.


Lending a Hand: Laura loves volunteering with Catholic organizations that work with youth and single mothers.

Fun Facts

Central and South American Roots: A Colombian who has lived in five countries, Laura still can’t get enough of Colombian food, and flowers have been a huge part of her upbringing. Her parents started (and own) a cut-flower farm in Guatemala: “They exemplified for me work ethic and the power of a vision.”