40 Under 40, Class of 2014

Peter van Rijssen

Company

Concept Plants BV, lJ Ijsselstein, the Netherlands

Job Title

Director

Accomplishments

Responsible for establishing North American branch of Plantipp, an agent for plant breeders, and “bringing people, plants and ideas together.” Developed a network of propagators who trial, produce and market the different varieties he represents.

Extracurricular

Dining Delights: Japanese food, especially shabu-shabu and sashimi.

Fun Facts

Place to Get Away: Fiji. “The people are so relaxed all of the time.”