40 Under 40, Class of 2019

Sarita Cantu


Smith Gardens

Job Title

Marketing Manager


  • Helped launch the ET Grow app throughout the company as an efficient way to communicate specifications on products and keep track of crop performance.
  • Responsible for the company’s creative marketing programs as well as website, social media and all major company events.


Sarita has climbed Mount Whitney; ridden in a 50-mile gravel grinding bike race; participated in a Ragnar long distance race; and competed in a 250-mile, three-day relay race over several mountain ranges. And she’s a certified yoga instructor.

Fun Facts

Horticulture runs in her family — her dad was an agriculture teacher, her brother currently teaches horticulture, her uncle was a plant breeder and her grandmother had “the craziest vegetable garden ever!”