January 2017 Awards

Pantone’s Pick for ’17 By Tim Hodson

In December, the color industry experts at Pantone announced that Greenery (Pantone 15-0343) would be the Color of the Year for 2017.

It’s a color that everyone in our industry is familiar with since we are the original Green Industry.

Greenery takes over for Serenity and Rose Quartz, the 2016 Color of the Year.

“While Serenity and Rose Quartz expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, the executive director at Pantone. “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment.”

“Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” Eiseman added.

Pantone says Greenery is a “versatile trans-seasonal” shade that lends itself to many color combinations and symbolizes the reconnection we seek with nature, one another and a larger purpose.”

It is “a refreshing and revitalizing shade … [that] is symbolic of new beginnings. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”

Pantone’s description of Greenery sounds like it could be the description for most of the products in your greenhouse, doesn’t it? It’s a choice that should provide growers, garden centers and, most importantly, consumers with a lot of different options in the new year.

Do you have any special plans for Greenery in 2017?

Did You Know?

Did you know that GPN’s Plant Health Management Webinar series is available online — and you can view the webinars for free?

Last fall, we presented two webinars — one on greenhouse pest management and the other on plant growth regulators.

Regular GPN contributor Raymond Cloyd from Kansas State University presented the webinar on pest management. During the one-hour presentation he addressed innovative techniques that growers can use to identify and manage thrips in their greenhouses.

During the PGR webinar, Roger Styer of Styer’s Horticultural Consulting, discussed the basics of commonly used growth regulators, how to apply them, and how to adjust for vigor of crops and weather conditions. He also shares examples of different successful growth control techniques, from plugs to poinsettias, to help growers control their crops.

Both of these webinars are great learning tools for you and your co-workers. If you missed either of the presentations on the days they were presented, you can still view them on demand because they are archived on GPN’s website.

Just go to www.gpnmag.com/edwebinar and start learning.