Farmer man and woman using laptop examing quality at vegetable hydroponic at greenhouse. Concept of vegetables health food. Smart farm using technology growing business hydro produce.

Sep 18, 2025
American Floral Endowment releases AI chatbot

American Floral Endowment logo The American Floral Endowment (AFE) has introduced Professor Petal, an AI-powered chatbot designed to connect floral industry members with key resources and information. The tool is now live on the AFE website.

Developed in partnership with technology company nextvert, Professor Petal uses language processing to provide quick answers, direct visitors to research and programs, and offer support outside regular business hours.

“With the launch of Professor Petal, we are continuing our efforts to improve our programs and resources while embracing new technology,” said Debi Chedester, executive director of AFE. “This new tool helps ensure that industry members can quickly connect with the research, programs and educational materials they need to succeed.”

Screenshot of an AI chatbot thread The chatbot can assist with accessing webinars, learning about scholarship and internship opportunities, and locating resources such as Daily Light Integral maps. Analytics from user interactions will help AFE make future website updates.

Marcin Malicki, founder of nextvert, said Professor Petal demonstrates how AI can provide value to the floral industry by streamlining access to vital tools and information.

The launch builds on AFE’s collaboration with nextvert, which previously supported the Sustainabloom Program. The chatbot is the latest step in advancing digital tools for the floral and horticulture community.

Photo courtesy of American Floral Endowment.