Associations

SAF launches digital marketing course for florists

With Mother’s Day approaching, the Society of American Florists has introduced a new on-demand course to help florists increase customer engagement and online sales. “Digital Marketing for Flower Shops,” available through SAF’s Floral Education Hub,... more »

American Horticultural Society adds five board members

The American Horticultural Society has appointed five professionals to its Board of Directors, bringing experience in horticulture, public gardens and urban forestry. The new board members are Kathryn Acerbo-Bachmann of Massachusetts, founder of the marketing... more »

AmericanHort launches greenhouse grower certification

AmericanHort has introduced the Greenhouse Section Grower Certification, an online program designed to enhance greenhouse production skills. The certification is aimed at technicians, new growers, and greenhouse employees seeking to improve their knowledge and workflow... more »

New fund supports floriculture industry advancements

The American Floral Endowment has launched the Demaree Family Floriculture Advancement Fund to support projects addressing critical challenges in the floral industry. The annual grant program will fund initiatives focused on innovation, education and industry... more »

HRI announces 2025 scholarships for horticulture students

The Horticultural Research Institute (HRI) is now accepting applications for its 2025 scholarship program, offering more than $50,000 in funding to students pursuing careers in horticulture. Scholarships range from $1,000 to $5,000, with additional Sidney... more »

Sidney B. Meadows 2025 scholarships available

The Sidney B. Meadows Scholarship Endowment Fund is accepting applications for the 2025 awards. The fund is projecting to award 12 $2,000 scholarships in 2025. All eligible horticulture students in their junior, senior or graduate... more »

SAF seeks nominations for floral industry awards

The Society of American Florists is accepting nominations for its annual industry awards and professional certifications, recognizing leadership and innovation in floriculture. Honorees will be acknowledged during the Stars of the Industry Awards Experience at... more »

AFE Grow Pro Webinars offers free training monthly

The American Floral Endowment (AFE) announced the fifth year of its free Grow Pro Webinar Series, a monthly educational program tailored to horticulture and greenhouse growers. Each webinar features nationally recognized researchers and industry experts... more »

Horticulture groups oppose peat moss tariff proposal

AmericanHort and several industry associations have submitted five letters to Congress and the Trump administration opposing a proposed 25% tariff on Canadian goods, specifically sphagnum peat moss. Peat moss is a key component in horticulture... more »

Predicting your numbers for better business

No one can predict the future. Even so, a business can come close to hitting its projections for costs, sales, profits and more — no crystal ball necessary. How? It takes a commitment to forecasting. ... more »