Associations
SAF advocates for tariff relief on imported flowers
The Society of American Florists (SAF) is advocating for tariff relief on imported flowers, bulbs and floral cuttings by providing data to the U.S. Trade Representative and Department of Commerce that demonstrates their importance in... more »
AFE schedules Trends to Watch in 2026 webinar
American Floral Endowment (AFE) recently announced that, as part of its Grow Pro webinar series, it will host a “Trends to Watch in 2026” session with speakers Charlie Hall, Ph.D., and Melinda Knuth, Ph.D. at... more »
Garden Media Group announces new hire, promotions
Garden Media Group recently announced it has hired Hope Thatcher as assistant account executive. In addition, the company announced several team promotions. With expertise in digital marketing and consumer trends, Thatcher has crafted engaging, story-driven... more »
AmericanHort issues call for speakers for Cultivate’26
AmericanHort recently announced a call for speakers for Cultivate’26, the largest all-industry show, set to take place July 11 to 14, 2026 in Columbus, Ohio. The event features eight tracks of concurrent education, totaling 160-plus... more »
Michael Frantz testifies on specialty crop industry issues
Michael Frantz, president of Frantz Wholesale Nursery Company, testified before the U.S. House Committee on Agriculture on Sept. 16 during a hearing on the state of the specialty crop industry. Frantz, a second-generation grower from... more »
American Floral Endowment releases AI chatbot
The American Floral Endowment (AFE) has introduced Professor Petal, an AI-powered chatbot designed to connect floral industry members with key resources and information. The tool is now live on the AFE website. Developed in partnership... more »
Seed Your Future leads initiatives for horticulture careers
Seed Your Future is expanding its efforts to connect students with plant-focused careers through a series of national initiatives. The nonprofit hosted its National Leadership Meeting Sept. 16 to 18 at Longwood Gardens in Kennett... more »
AFE awards 17 organizations with educational grants
The American Floral Endowment (AFE) recently announced it has awarded 17 organizations with educational grants, totaling $60,700. The majority of AFE-funded projects are wide-reaching and focus on attracting young people to the industry, or are... more »
NGB announces 2026 “Year of the” genera
National Garden Bureau (NGB) has announced selections for the 2026 “Year of the” program. The “Year of the” program chooses genera specifically for the North American market that are easy to grow, genetically diverse, and... more »
AmericanHort launches 2025 salary and benefits survey
AmericanHort has opened its 2025 Salary & Benefits Benchmark Survey, offering greenhouse and nursery growers and garden retailers detailed insights into workforce compensation and benefits. The survey, available through Sept. 26, provides participants with a... more »
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