Mar 7, 2022
AmericanHort Seeks Peer Sponsors for Women in Horticulture Luncheon

AmericanHort recently announced an opportunity to sponsor attendance at the Women in Horticulture luncheon program taking place on Monday, July 18 at the Cultivate trade show.

The Women in Horticulture luncheon is a ticketed event available to all Cultivate’22 registered attendees.

“We’re pleased with the strong interest this initiative has received and the opportunity to bring women in the green industry a resource for networking, support, and inspiration,” said Mary Beth Cowardin, vice president marketing and strategic engagement at AmericanHort.

Syngenta Flowers will return as the presenting sponsor of the event. In addition, the launch of the Sponsor-A-Peer program will allow people to sponsor the attendance of others who may not be able to attend without financial support, according to a news release.

“I would love to see some young women who do not have the resources to have an opportunity to attend this luncheon, expand their network and hear an inspiring speaker,” said Bridge Behe, Horticulture marketing professor at Michigan State University, AmericanHort garden retail community connector member and a 2021 Women in Horticulture interview guest.

Motivational speaker Jean Steel will deliver a keynote address on “how to deal effectively with change, find gratitude in everyday trials and how to manage stress and control how we react when life throws you a curve,” according to the news release.

To participate in Sponsor-A-Peer, both sponsored participants and sponsors have until March 31 to sign up or pledge help at www.AmericanHort.org/WIHPeerSponsor.

Those wanting to be a sponsored participant provide information, and anyone wanting to sponsor a peer’s attendance makes a pledge online. Sponsor recipients need to be registered for Cultivate to be eligible for sponsorship. Cultivate’22 general registration opens on March 15. More details on the program can be found online.

“Every day, our industry benefits from the myriad skills that women bring to the table,” said Natalie Carmolli, public relations specialist for Proven Winners ColorChoice shrubs at Spring Meadow Nursery in Grand Haven, Michigan. “Sponsoring Women in Horticulture at Cultivate is a natural fit for us as we recognize and celebrate the many talented women who work at Spring Meadow, as well as our female customers, vendors, and industry professionals.”


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