Atticus introduces 69 brand alternatives for 2026

Atticus has announced the introduction of 69 brand alternatives for Market Year 2026 as growers continue to face an agricultural recession and end-users manage tighter budgets. The company says the additions are designed to offer cost savings without sacrificing product performance or increasing the risk of resistance development in the field.

According to the company, its team has invested in developing, registering and commercializing a wide portfolio that provides retail professionals with additional agronomic and business flexibility. Atticus also noted ongoing efforts to diversify sourcing and formulation ingredients as a way to reduce exposure to tariffs and supply disruptions.

“Atticus has no market power, except that which is entrusted to us by our customers through their partnership, placing their confidence in Atticus; we have nothing to force, only opportunity to facilitate and trust to earn,” said Chris Nowlan, vice president, marketing. “Scrappiness built Atticus, and it’s what will keep us long-term viable. We are pleased to offer our MY26 product lineup, and we are greatly appreciative for the opportunity to earn the position as your Welcomed Alternative.”

The company highlighted that the expanded product lineup is intended to help growers maintain consistent application rates and management strategies, avoiding performance compromises that may occur when adjusting inputs due to cost pressures.

The 2026 portfolio is part of Atticus’ ongoing strategy to offer reliable, performance-focused alternatives across crop protection categories.

To learn more about the specific Brand Alternatives for MY26, please visit atticusllc.com/my26-new-products.

Photo courtesy of Atticus.