Bailey celebrates brand licensees with national award
Earlier this year, Bailey honored four brand licensee partners for its exceptional work with Bailey Consumer Brands Endless Summer Hydrangeas, First Editions shrubs and trees, and Easy Elegance Roses.
“We appreciate each of our partners that represent our consumer brands within their own businesses, and we want to recognize them for their efforts,” Layci Gragnani, brand and business development manager for Bailey said. “This was our second year awarding our hard-working network partners. Our brands wouldn’t be successful in the industry if we didn’t have these outstanding grower partners.”
Trial Grower of the Year – Cottage Gardens
Cottage Gardens has exceeded expectations in gathering regional data on new and potential introductions by providing excellent trial feedback from its locations in Tennessee, Ohio, and Florida. This data has provided valuable insight not only for the team at Bailey but also for retail partners.
Endless Summer Grower of the Year – Clinton Nurseries
As one of the largest growers of Endless Summer across the country, Clinton Nurseries continues to expand sales every year. Their open dialogue, consistent communication, and high-quality plants shipping to retail ensures that Endless Summer is positioned as the foremost reblooming hydrangea brand.
First Editions Grower of the Year – Bylands Nursery
Bylands Nursery has consistently been transparent regarding retail growth opportunities for First Editions. Their commitment to an honest and open collaboration ensures that all brand growth is a shared accomplishment.
Easy Elegance Grower of the Year – Prides Corner Farms
Continuing to grow their Easy Elegance offerings annually, Prides Corner quickly adapted to the refreshed brand look unveiled in 2023. By actively promoting the brand to their customer base, their work on establishing Easy Elegance as a go-to brand for roses has proved invaluable.
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