Mar 31, 2017

Ball Acquires Kordes Licensing Rights

Effective March 31, Ball Horticultural Company purchased the assets of Newflora, which included the master license to sell an extensive line of garden and potted rose offerings throughout the U.S. and Canada. Since 2003, Newflora has been the exclusive agent for Kordes, the world’s largest breeder of roses.

The transaction transfers the Kordes garden rose license management to Star Roses and Plants, and the Kordes potted rose license management to Ball Ingenuity, a division of Ball that has introduced and managed flowering potted plants into the North American market since its inception in 2011.

“The trialing, supply management and patent protection of Kordes that was well-cared for by Newflora will continue at Star Roses and Plants,” said Steve Hutton, president of Star Roses and Plants.

Gary and Chris Pellett, founders of Newflora, will continue to support these programs through a transition period.

For additional information, visit www.ballhort.com/media.