Breeder News
Hydrangea and shrub brands launch NYC billboard campaign
Bailey Consumer Brands Endless Summer Hydrangeas and First Editions Shrubs & Trees launched a data-focused marketing campaign in New York City’s Times Square over Mother’s Day weekend. Photos courtesy of Bailey... more »
Proven Winners announces 70 new varieties for 2026
Proven Winners has announced its 2026 plant lineup, introducing 70 new annuals, perennials and shrubs aimed at supporting both greenhouse growers and garden retailers. With a continued focus on heat- and drought-tolerant varieties, the company... more »
HilverdaFlorist transfers dianthus program to Raker-Roberta’s
HilverdaFlorist has signed a licensing agreement with Raker-Roberta’s Young Plants to take over its complete Dianthus program from Aris-Green Leaf Plants, following Aris Horticulture’s sale of its greenhouse and real estate assets. The transition will... more »
Global showcase of new varieties at FlowerTrials 2025
Welcoming horticulture and retail professionals from around the world, FlowerTrials members will hold open houses at 27 locations in the middle and south regions of The Netherlands, as well as Germany. Over 50 breeders have... more »
Breeding award-winning calibrachoa
Breeders strive to create the perfect plant, but the laundry list of “must-have” attributes is long — new, unique, better, easy-to-grow, consistent, long-lasting and attention-grabbing. So, what does it take to develop an award-winning variety?... more »
Sakata forms global flower division for growth
Sakata Seed Corp. announced it will launch a Global Flower Business Division on June 1 to strengthen its flower operations and better respond to shifting global market conditions. The new division will merge the product... more »
Knock Out rose gets national day recognition
Star Roses and Plants announced that National Knock Out Rose Day has been officially added to the National Day Calendar. The annual celebration will take place on the Friday before Mother’s Day, beginning May 9,... more »
Spring Meadow Nursery adds NewGen boxwood to lineup
Spring Meadow Nursery has partnered with Saunders Brothers to add the NewGen boxwood line to its Proven Winners ColorChoice Shrubs collection, offering growers new disease- and pest-resistant evergreen varieties. NewGen boxwood, developed by Saunders Brothers... more »
Dümmen Orange names new CEO
Dümmen Orange has appointed Ellen Mackenbach-Lakeman as its new chief executive officer, effective May 1. She will succeed interim chief executive officer Anthony Christiaanse, who led the company during a year of transition. [caption id="attachment_96098"... more »
Culture report: Echinacea Delightful series
The market for echinaceas is crowded and becoming more so each year. Recent strides in color breakthroughs have pushed some older varieties out in favor of the latest novelty. Terra Nova Nurseries has separated itself... more »
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