Breeder News
Wave petunias marks 30 years with new collaboration
To celebrate its 30th anniversary in 2025, Wave Petunias by PanAmerican Seed has announced a collaboration with renowned photographer Anne Geddes. The partnership was unveiled at a rooftop event during EXPO ART WEEK in Chicago... more »
Syngenta Flowers launches redesigned website for growers
Syngenta Flowers has launched a redesigned website aimed at streamlining access to product information and technical resources for growers worldwide. The new platform provides region-specific product listings, automatically directing users to their market through IP... more »
Decoding common buzzwords in horticulture
In the world of ornamental grasses, there is no shortage of trendy buzzwords that pop up in social media content, magazine articles and home gardening shows. We are surrounded by words like native, drought tolerant,... more »
Culture Report: Oak leaf hydrangea gets optimized
Oakleaf hydrangea are beloved for their numerous ornamental features. The attractive foliage resembles oak tree leaves that age to burgundy in the fall. The long, summer to fall bloom window provides flowers that age from... more »
Darwin Perennials Day returns June 18 in Illinois
Darwin Perennials Day will return June 18 at The Gardens at Ball in West Chicago, Illinois, bringing perennial growers, landscapers and garden center professionals together for a full-day event focused on plant trials, new varieties... more »
Dümmen Orange to host 2025 FlowerTrials onsite
Dümmen Orange will host its 2025 Flower Trials exclusively at its De Kwakel location in the Netherlands during Week 24, consolidating its presentation to a single site. The move aims to streamline the event and... more »
Hydrangea and shrub brands launch NYC billboard campaign
Bailey Consumer Brands Endless Summer Hydrangeas and First Editions Shrubs & Trees launched a data-focused marketing campaign in New York City’s Times Square over Mother’s Day weekend. Photos courtesy of Bailey... more »
Proven Winners announces 70 new varieties for 2026
Proven Winners has announced its 2026 plant lineup, introducing 70 new annuals, perennials and shrubs aimed at supporting both greenhouse growers and garden retailers. With a continued focus on heat- and drought-tolerant varieties, the company... more »
HilverdaFlorist transfers dianthus program to Raker-Roberta’s
HilverdaFlorist has signed a licensing agreement with Raker-Roberta’s Young Plants to take over its complete Dianthus program from Aris-Green Leaf Plants, following Aris Horticulture’s sale of its greenhouse and real estate assets. The transition will... more »
Global showcase of new varieties at FlowerTrials 2025
Welcoming horticulture and retail professionals from around the world, FlowerTrials members will hold open houses at 27 locations in the middle and south regions of The Netherlands, as well as Germany. Over 50 breeders have... more »
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