Jan 9, 2020
Beacon Impatiens to be Featured at Grammy Awards

PanAmerican Seed has announced its Beacon impatiens will bring the red carpet to life as the showcase floral selected by Tu Bloom Designs, the official Botanical Artist of the Grammy Awards.

On Jan. 26, the 62nd Annual Grammy Awards will acknowledge top-performing recording artists, and millions of viewers will see Beacon impatiens on display at the red carpet.

This garden-to-glamour display includes 40 topiaries of ‘Beacon White’ impatiens atop a lavish carpet of ‘Beacon Bright Red’ impatiens. In total, 3,700 plants will adorn the entrance to The Staples Center in Los Angeles and add a touch of living color to this annually televised and much-anticipated event.

“I am excited to bring the red carpet to life using the cutting-edge BeaconImpatiens,” says Tu Bloom, owner of Tu Bloom Designs, the official Botanical Artist for the Grammys. “The look I’m creating with Beacon impatiens is glamorous for this star-studded event but can easily be achieved by viewers at home hoping for high-fashion performance in their own outdoor living spaces.”

“Spring 2020 is the official launch of our outstanding Beacon Impatiens, which brings flower color back to shade gardens everywhere. What better occasion to celebrate a rising star than with a gorgeous debut on the red carpet?” says Claire Josephson, brand manager for PanAmerican Seed. “Working with Tu Bloom, whose designs have wowed the Grammys for many years, has meant this year’s floral artistry is truly garden-inspired. We couldn’t be more thrilled.”

Beacon s has a high resistance to impatiens downy mildew, a destructive disease that has affected garden impatiens for over a decade.

The intricate topiaries designed by Tu Bloom for the GRAMMYs, and the thousand of plants that fill them, were grown in Morgan Hill, California, by Kawahara Nurseries, a family-owned greenhouse founded in the 1940s.

The Grammys will air on CBS at 8:00 p.m. ET.

Red carpet coverage will also be available on Grammy.com.

To learn more about Beacon Impatiens, visit www.BeaconImpatiens.com.




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