Mar 18, 2024
Bloomin’ Easy gives consumers AR experience with top varieties

Bloomin’ Easy is the first ornamental plant brand to give consumers the ability to use augmented reality (AR) to experience top varieties in any space on their mobile device. The brand went live with AR for its top 10 shrub varieties through and just in time for the 2024 spring season. 

By spring 2025, Bloomin’ Easy aims to offer augmented reality for more top sellers from its collection of exclusive, improved, low-maintenance shrubs and perennials within its Care+ smartphone app and branded variety tags. 

“As a younger brand, it’s important that we continue to differentiate and offer the market unique, premium value,” said consumer marketing manager, Madison House. “Young homeowners are already using augmented reality through retail experiences from Ikea and Nike—why not give them a fun try-before-you-buy experience with buddleias and hydrangeas?” 

Bloomin’ Easy partnered with Home Outside to create its new AR experience. The designers and developers at Home Outside are led by founder and CEO, Julie Moir Messervy, recognized industry wide for her high-profile design projects, international lectures and published works. Bloomin’ Easy sees Home Outside as leaders in bringing the latest landscape design tech directly to the booming group of young homeowners they’re each focused on serving.

Experience augmented reality for Bloomin’ Easy varieties like Grin and Tonic hydrangea by visiting on your smartphone.