Trends

Garden Media Group releases 2026 Garden Trends Report

Garden Media Group has released its annual Garden Trends Report for 2026. According to the report, people are finding sweetness in unexpected places. From cozy games to catios, consumers are embracing small joys and simple... more »

Shrubs still rule

When it comes to woody shrubs, hydrangeas are king, according to Alec Charais, chief marketing and product development officer at Bailey Nurseries. However, in order to prevent flooding the market, it’s important they have a... more »

Trends that are all about that vase

The North American market for cut flowers remains strong as consumers fill garden beds and patio containers with better options for floral arrangements to enjoy at home or sell at local markets. Sunflowers are a... more »

Perennial plant spending trends show strong outlook

Spending on perennial plants remains strong heading into 2025, according to Proven Winners' 2025 Perennial Survey. More than 14,000 gardeners across the U.S. and Canada shared insights on purchasing behaviors and trends. The survey found... more »

Trend report: New gardeners to moderate spending in 2025

A new report from Axiom Marketing reveals that while new gardeners who started within the past four years plan to continue gardening in 2025, fewer will increase their spending and time investment compared to previous... more »

New sustainability guides focus on workforce well-being

The American Floral Endowment's Sustainabloom program has released three guides aimed at promoting social sustainability within the floriculture industry. Developed by researchers at NC State University, the guides address key topics such as employee education,... more »

PHS shares 2025 gardening trends

The Pennsylvania Horticultural Society (PHS) highlights emerging trends that span floral, landscape and ornamental design, as well as houseplants and vegetable gardening. Gardeners nationwide can look to PHS for inspiration and expert guidance in the... more »

A rosy look for foliage trends in 2025

As the new year sets in, consumers are looking through rose-colored glasses, keeping an eye out for foliage that features pink hues. From new growth in rouge to pops of pink, trendspotters at Garden Media... more »

Gardening trends show mixed growth for 2025

Interest in home gardening remains strong despite economic concerns, though participation may plateau in 2024, according to new research from Axiom, a Minneapolis-based marketing firm. While the overall time spent gardening and the number of... more »

FMF explores sustainable floral design practices

A new study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” reveals insights into sustainable practices in the floral sector. The research, conducted by the Floral Marketing Fund... more »