Bloomin’ Easy, Van Belle Youngplants shares holiday hydrangea music video

Bloomin’ Easy and Van Belle Youngplants released a live-action holiday music video celebrating Hydrangea paniculata ‘Dragon Baby,’ a variety widely produced by greenhouse and nursery growers.

The video, titled “Dragon Baby Please Come Home,” features the hydrangea variety on a Christmas-themed journey and is being shared with industry partners worldwide. It is available on Van Belle Youngplants’ YouTube channel.

“It’s fun to see how much our partners and friends from around the world enjoy the music videos,” said DeVonne Friesen, president of Bloomin’ Easy Plants. “Our hope is that these videos, which we have a lot of fun creating, deliver a moment of joy for the families and friends connected through our great industry.”

For growers, the collaboration highlights ongoing branding efforts tied to finished plant performance and consumer recognition. Van Belle Youngplants serves growers across North America with pot-less propagation of shrubs and perennials shipped in recyclable cardboard boxes, a system designed to reduce waste and speed transplanting with fewer labor inputs.

Van Belle is a propagation partner for Bloomin’ Easy varieties and ships to all major production regions. Bloomin’ Easy works with breeders globally to introduce improved plant genetics and provides digital support tools aimed at simplifying plant care and marketing for growers and retailers.

Photo courtesy of Bloomin’ Easy Plants.