Nov 23, 2020
Cannabis Sales To Reach $270M Over Thanksgiving Weekend

New business intelligence from Akerna, an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform), anticipates a 78% increase over average daily sales for 2020 during the Thanksgiving weekend (11/25 – 11/28), totaling approximately $270 million.

“On average, Thanksgiving tends to be one of the top five sales holidays of the year, and we expect that trend to continue this year,” said James Ahrendt, business intelligence architect, Akerna. “In the past, we’ve seen huge spikes in sales on Wednesday and Friday since most dispensaries are closed on Thursdays.”

Akerna anticipates that the average order total will be around $82.30 for adult-use customers and $128.46 for medical consumers, representing an increase of approximately $13 compared to the average order total on any other given day of the year.

Additional Thanksgiving Holiday Predictions:

Sales by product type:

Flower – 42%
Cartridge/Pens – 37%
Concentrates – 11%
Infused Edibles – 8%
Other – 2%

Sales by Gender:

Male – 64%
Female – 36%

Sales by age group:

Under 30 – 28%
30-40 –30%
40-50 – 19%
50-60 –12%
Over 60 – 11%

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