May 28, 2020
Cultivate’20 Virtual Schedule Announced

AmericanHort, the host of Cultivate, has announced the schedule for Cultivate’20 Virtual — the online event that will connect customers, suppliers, and colleagues across the green industry.

Debuting July 13,  at 10 a.m. ET, Cultivate’20 Virtual scheduled activities will occur for four days, ending on July 16. The virtual event platform and content will continue to be available to registered AmericanHort members until September 1.

“Moving Cultivate to a virtual event allows the green industry to continue to conduct commerce, train and develop employees, network with business peers, and move forward to ensure our industry comes out of this challenging time as strong as ever.” said Ken Fisher, president and CEO of AmericanHort.

Each day will start with an open exhibit hall of 3D virtual booths, main stage programming, and will provide daily opportunities for networking and industry discussions and on demand and live educations sessions. The day will close with virtual social gatherings.

The main stage programming will occur each day at 11:30 AM ET, as follows:

  • State of the Industry Presentation –  July 13
  • Town Hall: Management Lessons from a Pandemic:  What I Learned About Management, Leadership, and Myself – July 14
  • Women in Horticulture: Strategic Networking and Mentorship; Accessing and Building Power through Relationships – July 15
  • Town Hall: What Lies Ahead:  Charting an Industry Path Forward – July 16

Click here for more details on the daily main stage programs.

“We’ve arranged a schedule that allows for daily gatherings of all attendees together, time for exhibitors to meet their customers, concurrent education sessions to share best practices, and opportunities for individual and small group networking,” said Fisher.

For more schedule details visit

Exhibitors will have 3D booths where customers can interact with booth personnel via live chat, watch product videos and demonstrations, download product information and more.

New plant varieties and new products will be showcased during the event in designated areas to highlight industry innovations.

Information on exhibiting companies will be available on the website in coming weeks.

Live education sessions will be presented each day on important topics including optimal pricing, root zone management, an introduction to hemp production, crop specific tips, workforce training for success, selling and marketing plants online, succession planning, among others.

These fast-paced sessions, led by our industry’s best instructors, are developed specifically for our virtual learning platform. Sessions are designed for attendees to interact with presenters and address important questions.

More than 50educational sessions will be offered during Cultivate’20 Virtual, some of which will be pre-scheduled live sessions and others on-demand at the attendee’s convenience.

In addition to the exhibit hall activities and education sessions, a series of industry interaction opportunities will take place daily. “The industry roundtable discussion programs scheduled each afternoon will provide a chance for attendees to intermingle with others in the industry and will encourage conversation on a variety of topics critical within the industry,” said Fisher.

Additional information for Cultivate’20 Virtual can be found at

Interested exhibitors should contact Elizabeth Williamson at or Sherry Johnson at

A list of most commonly asked questions are answered at the event website, or contact AmericanHort at 614-487-1117, or email at

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