Dümmen Orange Consolidates Mum URC Production
Dümmen Orange has announced it has relocated all of the company’s mum unrooted cutting production to its greenhouse facilities at the former Ecke Ranch in Encinitas, California.
“This move helps us to remain very nimble in our production strategy, so we can ramp up availability to meet seasonal needs,” said Emily Mason, regional director of programs at Dümmen Orange. “We can do very intensive production trials here and we can also adapt the production to meet environmental needs or customer needs with timing or with specifics.”
New for 2021, all Dümmen Orange chrysanthemums for both garden mums and pot crop mums have moved south from Oxnard down to Encinitas.
This change provides a number of benefits, including weather, expertise and staff. Southern California’s coastal conditions are ideal for year-round quality cutting production. Having the cuttings at the Dümmen Orange facility where all mum research and development is done on new varieties provides expertise in successfully growing and completely understanding the crops before they go into commercial production. Dümmen’s staff members will be onsite for trialing, growing, order entry and shipping, which allows for faster communication and agility for last-minute customer requests.
Sylwia Vaclavek, farm manager at Dümmen Orange, will be onsite overseeing all mum URC production and shipping. Having decades of stock management experience, she will handle forecasting, planning and production of the mum crops at the facility.
The consolidation of Dümmen Orange’s core strengths into one facility will benefit its customers and the industry as a whole. Production can quickly increase for different times of the year, such as Easter or Mother’s Day to meet seasonal needs. Conducting thorough production trials allows for intensive product stock evaluation. The ability to respond quickly to customer needs and make changes to the production schedule based on climate and local growing conditions are all valuable assets.
Breeding and trialing activities at the current site allow Dümmen Orange personnel to evaluate and observe their breeding pipeline, make the best possible selections related to mum timing and families, and provide the best quality cuttings for mum production season.
For more details, visit na.dummenorange.com.