Dümmen Orange, Hishtil Sign Basewell Deal

Dümmen Orange and Hishtil have signed a Memorandum of Understanding (MoU) for joint collaboration on promoting bare-rooted cuttings under the Basewell brand.

This new MoU will lead to the following results:

• Dümmen Orange and Hishtil will set up a joint standard of product specifications, to assure consistent quality of all Basewell products to their customers.
• The MoU is effective for the 2020 season. Hishtil will start applying Basewell to its production and product labelling.
• A whole new range of Basewell herbs-products from Hishtil will become available to the North American market.

Amit Dagan, general manager with Hishtil, regards this opportunity as a strategic next step, “Basewell fits Hishtil’s mission perfectly to provide horticultural solutions by utilizing innovative and economic technologies based on cutting edge knowledge and technology. We are excited to be able to have our products offered in this new form. We see this as being another solution to meet our customers’ needs.”

Olivier Aretz, managing director of Product Teams & Strategy with Dümmen Orange adds, “The Basewell family is growing and becoming the standard in the market for bare-rooted cuttings production. Our customers will benefit from this new collaboration because it gives them access to a wider range of products, making it more attractive to them to invest in their business by starting to apply Basewell to their production processes.”