Oct 9, 2019
Dümmen Orange Names New CEO

On Oct. 9, Dümmen Orange announced that Hugo Noordhoek Hegt will become its next chief executive officer, on Jan. 1, 2020.

That is also the date when current CEO, Biense Visser, will retire.

Noordhoek Hegt will join the company Nov. 1, allowing him time to further his knowledge of the company, its global operations and clients.

Following the transition period, Visser will continue to support the delivery of the company’s strategy as a member of the Dümmen Orange Supervisory Board.

“Hugo has been a highly successful executive in a variety of roles and industries” said Jean-Baptiste Wautier Chairman of the  Dümmen Orange’s Supervisory Board. “Even more important, he’s a great fit for Dümmen Orange having demonstrated strategic agility, business acumen, vision, and leadership throughout his career. We’re delighted that he’s accepted the position.”

Wautier added “I also want to use this opportunity to thank Biense who has been our CEO since the start of this project and has demonstrated exceptional strategic vision as well as an intimate understanding of the flower industry; he will remain a friend of the Firm and we look forward to welcoming him on to the Supervisory Board once the transition has been effected.”

“I’m honored and grateful to the board for the opportunity to lead this exceptional company of creative, dedicated and talented professionals,” said Hugo Noordhoek Hegt. “We produce innovative, relevant and beautiful products every day, which impact the world far beyond where we live. This is a terrific opportunity that any leader would welcome.”

Biense Visser expressed confidence in the Supervisory Board’s choice. “I’m very happy with the decision of the Supervisory Board and I trust that given Hugo’s leadership and international business background the implementation of Dümmen Orange’s strategy will be accelerated.”




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