Oct 18, 2016
Dümmen Orange Petals It Forward in Columbus

Dümmen Orange hit the streets of Columbus, Ohio, on Oct. 19, handing out some of their favorite flowers to residents to help brighten their week.

The initiative is part of the Petal it Forward program in partnership with the Society of American Florists (SAF), of which Dümmen Orange is a member. Petal It Forward is an initiative inspired by the data recently released by SAF showing the positive emotional benefits of flowers.

University research has long supported that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that when it comes to flowers, it’s just as good to give as it is to receive. The following are highlights from SAF’s survey results:

  • When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
  • Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.
  • The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.

With this data in mind, the Dümmen Orange team is not only spreading happiness to Columbus residents who receive the flowers, but arming these recipients with the flowers they need to Petal it Forward and spread happiness to others: an extra bouquet to share with a loved one, coworker or even a stranger.

The Dümmen Orange Petal It Forward team gave away bouquets of Dümmen Orange flowers that have been donated by B-Fresh Floral and Ever-Bloom, both in Carpinteria, California, to residents of Columbus.

Their efforts was duplicated in the heart of the financial district in New York City, where the L’Olivier Floral Atelier team also distributed bouquets of Dümmen Orange flowers to busy lunchtime commuters. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet and sharing their happiness on social media using #petalitforward.

For more information on the benefits of flowers, visit www.aboutflowers.com and www.aboutflowersblog.com.

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