Jul 27, 2016

Farwest Show Adds Pedersen to Speaker Lineup

The 2016 Farwest Show, Aug. 25-27, in Portland, Oregon, welcomes Jonathan Pedersen, chief development officer at Monrovia, to the speakers agenda as part of this year’s educational program. Pedersen’s address, “Marketing in the Digital Age: Reaching Today’s Time-starved Consumers,” assesses the influence of digital marketing on today’s marketing strategies and tactics.

Pedersen will explain why digital marketing needs to be an ever-increasing part of marketing activities in order to reach today’s garden center customer and the next generation of gardeners.

With involvement from retail to marketing to intellectual property, Pedersen has a unique ability to merge homeowner insight with industry know-how. A native of New Zealand and today a full-time resident of Minnesota, he understands the challenges of home gardeners.

Sponsored by Monrovia, Pedersen will speak on Aug. 25, from 8 a.m. to 9 a.m., in Room B110-112.

For complete information on Pedersen’s session and to register, visit the Farwest Show website.