Jul 11, 2025

Fine Americas appoints Southwest regional sales manager

Fine Americas has announced the appointment of Donette Faulk as sales manager for the Southwest U.S., reinforcing the company’s focus on customer support and market expansion in the region.

Faulk brings more than 30 years of experience in agronomic sales, pest control advising and strategic account development across the green industry. Her background includes leadership roles at Harrell’s, Wilbur-Ellis, Nimbus Water Systems, Helena and Colorado State University Cooperative Extension.

In her new role, Faulk will support Fine’s distributor partners, offer technical guidance to growers and work to expand the company’s presence in Arizona, California, Colorado, Nevada, New Mexico and Texas.

“We’re thrilled to welcome Donette to our team,” said Damian Eldred, president of Fine Americas. “Her depth of technical expertise, combined with her authentic approach to customer engagement and education, make her a perfect fit for our culture and our mission.”

Faulk is known for combining practical agricultural knowledge with a strong focus on education and sustainability. Her experience includes developing water quality innovations and implementing sales strategies tailored to the needs of growers and industry professionals.

This appointment reflects Fine Americas’ commitment to strengthening regional support and delivering customized solutions to growers across the Southwest.