Jun 4, 2024
FlowerTrials 2024

Doors open on June 11 for the 20th anniversary of FlowerTrials, an event for Pot and Bedding Plant Breeding. 

Social media channels are buzzing with images and videos of new plant varieties as exhibitors are gearing up final production for their new plant displays. Breeding companies have the opportunity to bring across a full range of novelties as well as a wide overview of catalog items to the show.

“We know that FlowerTrials is a key event at which to exhibit. We are already excited at the registrations coming in and look forward to meeting our customers,” said Arthur Kramer of Schreurs Holland B.V.

New members and locations

FlowerTrials welcomes two new members in 2024. Schreurs, a Dutch breeder who was traditionally active in cut gerberas and roses, will show its new breeding in outdoor gerbera “Sunshapers”, meeting the growing demand for outdoor plants. Meanwhile, Kolster, location host last year, has joined FlowerTrials to show its own breeding in garden plants, including hydrangeas and the Magical Garden assortment. Both companies will exhibit in the middle region.

In a change of location, Schneider Youngplants will exhibit at Schneider Westland in Gravenzande, while HiBreeding can be found this year at KP Holland.

FlowerTrials facilitates the opportunity to view more companies during a visit by clustering its exhibitors in small groups at one location. This year the 59 breeders will show their assortment at 30 locations.

Pre-register is now open for FlowerTrials.


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