Free ‘Days of’ Marketing Calendar Available
National Garden Bureau, in conjunction with GardenComm, have created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be used by the horticulture industry for marketing and social media strategy plans.
There are many National “day of, week of and month of” celebrations that are fantastic occasions to promote gardening almost every day of the year. The curated list appears on the NGB website in calendar form so anyone can find days or weeks of the month that give you something to talk about without having to spend a lot of time coming up with marketing ideas.
Since the industry has gained an array of new gardeners over the past few years, this is a chance to help mold their green thumbs to know gardening isn’t just in spring and summer but all year long.
Garden retailers, garden communicators, social media influencers, growers, and breeders; anyone can use these national ‘Day of’ and marketing promotions to spark more interest in all aspects of gardening.
For instance, you can use a theme, such as National Cabbage Day (February 17) or National Plant a Flower Day (March 12) to create social media posts, run specials, host classes or webinars, etc. The marketing opportunities are endless.
You can access this useful resource at ngb.org/national-day-of-calendar/.