Aug 24, 2017

Gardening Social Media Team Hits Milestone

The gardening social media team known as Garden Answer — Laura and Aaron LeBoutillier —  has reached the 2 million followers mark on Facebook.

Garden Answer has helped Proven Winners reach a younger audience — and this is known by specific follower comments shared via social media, as well as a host of analytics offered by social media platforms. Many are first time gardeners who have questions, need reassurance and video helps them visualize how each plant will look in specific locations in their garden.

More followers mean more video view and each video view is a brand impression for gardening, Proven Winners, and, in many cases, a DIY and testimonial for specific plant varieties. The video views result in more exposure to plants and inspiration.

As of Aug. 17, Garden Answer has more than 2 million followers on Facebook and nearly 200,000 subscribers on YouTube. With more than 176 million video views on YouTube and Facebook in 2016, Garden Answer’s total views has reached 386 million views in less than 3 years.

To capitalize on this exposure, Proven Winners’ Gardener’s Idea Book that is available to gardeners and IGCs, will include two pages featuring Laura for 2018, in addition to 200 videos for Proven Winners in the next 12 months.  The videos will focus on the National Plant of the Year varieties and recipes, along with popular shrubs and perennials.

Growers, garden centers and landscapers can refer to this page on the Proven Winners website to see which recent videos have resonated well with followers, in addition to seeing what is planned for future content. The page also provides assistance on how to share these videos on a company’s own social channels.