Jun 18, 2024
High attendance, engagement seen at FlowerTrials 2024

FlowerTrials, a four-day event, concluded with over 5,300 visitors, which included plant producers, growers, wholesalers, retailers and more. This year’s event saw participation from over 80 countries.

Marjolein Kuyucu-Lodder, chairman for FlowerTrials, emphasized the significance of the visitors’ quality over quantity.

FlowerTrials event 2024
Photo courtesy of FlowerTrials

“Visitor numbers remain stable, which is excellent news, but the quality of the visitors is what matters most. Exhibitors were delighted with the genuine interest and valuable conversations,” she said.

FlowerTrials also captured and shared video content of the event’s atmosphere. Daily video compilations were produced to engage potential visitors, with a final compilation set to be released soon on the FlowerTrials website.

FlowerTrials 2025 will be held June 10-13. For more information, visit flowertrials.com.

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