HilverdaKooij, Florist Holland Begin Operations as HilverdaFlorist
HilverdaKooij and Florist Holland announced they have begun to work under the brand name HilverdaFlorist, effective Sept. 1.
This step reportedly signifies the merge that will be finalized between the two companies by March 2020. During the upcoming season, the name will be implemented in all the companies’ communication; the company processes will be combined in phases.
HilverdaFlorist supplies high quality starting plant material for the complete assortment in cut flowers and pot and bedding plants.
HilverdaFlorist will be situated at the current location of Florist Holland after the construction of the new buildings is finalized. New land has been acquired to create new production facilities for the production of young plants and seeds.
This fall, the expansion of the office, the shipping hall, production and breeding department will begin.
The next phase is the construction of the greenhouses and industrial buildings. In addition, the construction of a new R&D laboratory and a multilayer cultivation system are planned for realization. An intensive project in which the focus is on investment in automation and sustainable, innovative cultivation and breeding techniques.