'Illusia' presented by Profitplant BV

Jun 28, 2024
Illusia wins HTA National Plant Show 2024 New Plant Award

Schoneveld Breeding’s latest innovation, ‘Illusia’, has won the New Plant Award for Flowering Houseplants at the HTA National Plant Show 2024. The award, given on June 21, recognizes Illusia as one of the most innovative and exceptional plant varieties introduced this year.

The HTA National Plant Show featured over 99 entries across seven categories. ‘Illusia’ stood out in the Flowering Houseplants category, impressing judges with its unique flower display and captivating features.

'Illusia' presented by Profitplant BV is a new plant that received an award in flowering houseplants category.
‘Illusia’ presented by Profitplant BV is a new plant that received an award in flowering houseplants category. Photo courtesy of Profitplant BV.

“Sometimes your ‘breeder’s eye’ sees something special, and you know it has immense potential,” said Sadrach Talahatu, breeder.

Profitplant BV presented ‘Illusia’ at the show, where it drew immediate admiration.'Illusia' presented by Profitplant BV

“Anyone who saw ‘Illusia’ for the first time was immediately amazed,” said Stefan van der Dussen of Profitplant BV. The plant’s presentation in a printed pot with a label garnered significant attention.

“This is a fantastic new plant, quite unlike any the judges had seen before. With serious impact and a definite ‘Wow!’ factor, I’m sure this will be a great success in garden centers and well-loved by the public too,” said Pippa Greenwood, Horticulture Manager, for HTA.

For more information, visit Schoneveld Breeding.