J. Berry, PlantHaven Sign Licensing Partnership Deal
The licensing agreement of the J. Berry brands improves access to popular genetics, like Black Diamond Crape Myrtles, Déjà Bloom Azaleas, Summer Spice Hardy Hibiscus, Emerald Empire Crape Myrtles, and Season to Season Gardenias, among others. The new partnership assists in boosting the supply chain of popular J. Berry plants.
“We have had a great relationship with PlantHaven for many years as a licensed grower,” says Jim Berry, co-owner and founder of J. Berry Nursery. “I’m extremely proud to have PlantHaven represent J. Berry genetics and brands to their customers. Their influence, reputation, and credibility within the nursery industry is stellar. Our cooperation will lead to many opportunities for consumers, growers, landscapers, and of course for those who seek the best as they do business.”
While many of the J. Berry brands will be represented by PlantHaven, the popular Hollywood Hibiscus brand continues to be represented in-house by Jesse Hensen, global supply chain manager at J. Berry Nursery.
Hensen oversees the production and distribution of the Hollywood Hibiscus brand, working with wholesalers to ensure high quality and timely supply that meets the enormous demand of the tropical hibiscus varieties.
As J. Berry Nursery is not a young plant producer, the relationship with PlantHaven ensures that growers requiring liners can easily access J. Berry genetics through PlantHaven’s network of young plant producers, ensuring adequate product in the supply chain for customers.
“Choosing the right partner is critical to good business,” says Berry. “I am more than confident that PlantHaven is the right partner.”
Customers interested in J. Berry brands can visit PlantHaven during the California Spring Trials (CAST), March 30 – April 2, 2022, at the Santa Barbara Polo Club. Visit the PlantHaven website for more information about Black Diamond Crape Myrtles and Vitex Busy Bee. Additional J. Berry products will be listed in the future.