Miffy Gardening Collection launched for young growers

De Vroomen Garden Products has introduced the Miffy Gardening Collection, a new line designed to engage children in gardening through themed tools, flower kits and grow-your-own activities.

Developed with De Vroomen’s educational division Philos and in partnership with Mercis, global IP owner of Miffy, the product line includes 20 Miffy-themed items. These range from flower bulbs and seasonal collections to child-sized tools and planting kits.

Key offerings include the Miffy Heritage Spring Collection with tulips and daffodils, and the Summer Collection featuring dahlias and gladiolus. Additional items such as the Miffy Mini Greenhouse Strawberry and Miffy Cultivating Kits allow children to plant and harvest vegetables.

“Our future begins with our children, and it is our responsibility to foster an environment that inspires them to care for the world they will one day inherit,” said Joris Philippo, founder of Philos and representative of De Vroomen’s Holland office.

The collection is now available for wholesale orders in the U.S. and Canada. Retailers can expect support such as point-of-purchase displays and marketing materials.

Seed stock items will ship starting spring 2025, while other products will be available this fall. The line is featured in De Vroomen’s Spring 2025 Retail Program Catalog, which also includes a broad selection of horticultural offerings for professional growers and retailers.